CONSUMER ALERT: Protecting Pet Parents from Misleading Pet Cremation Services
Pet Parents, Please Be Aware.
Some pet cremation providers advertise widely online as if they are local, claiming to serve multiple states like NJ, NY, CT, PA, DE, MD, and FL. In reality, these companies do not own or operate their own crematories in your area. Instead, they subcontract your pet’s cremation to the lowest bidder—often without your knowledge. This is why they do not list a physical address and provide little transparency about where your pet is taken.
At Cherished Pets by Watts, we believe you deserve honesty, dignity, and trust when making end-of-life arrangements for your beloved pet.
✅ We DO NOT subcontract cremations and DO NOT work with third-party companies—every pet in our care is cremated at our own facility.
✅ We ONLY serve local pet parents in Flagler, Volusia, Marion, Putnam, Clay, Bradford, Duval and St. Johns Counties.
✅ We have a physical location at 720 US-17, San Mateo, FL 32187, where you are welcome to visit and inspect our facility at any time.
✅ We are available 24/7 to assist you with compassionate care.
A Critical Difference: Licensing & Regulation
Pet cremation providers are not regulated by any state agency. Because we are also a licensed funeral home, we are inspected and regulated by the Florida Department of Financial Services – Board of Funeral, Cemetery, and Consumer Services. Our license number is F191952, which can be verified by contacting the Florida Department of Financial Services at (850) 413-3039 or toll-free at (800) 323-2627.
We welcome and encourage inquiries to verify our credentials.
🔹 FACT: If a pet cremation provider claims to be "licensed" but is not a funeral home, they are misleading you--no agency oversees pet cremations unless the provider is also a licensed funeral home.
How to Protect Yourself from Online Cremation Scams
🔴 Ask for a physical address. If they won’t give you one, that’s a red flag.
🔴 Ask who is performing the cremation. If they avoid answering or subcontract services, you may not know where your pet is actually taken.
🔴 Verify licensing claims. If they say they are “licensed,” ask by whom—if they aren’t a licensed funeral home, they are not regulated.
🔴 Be cautious of “too good to be true” pricing. The cheapest option may mean your pet’s cremation is outsourced to an unknown provider.
For over 30 years, Cherished Pets by Watts has provided local families with honest, compassionate, and dignified pet cremation services—not misleading online claims, not subcontracted providers, and never anything less than the care your pet deserves.
📞 Have questions? Need guidance? We’re here 24/7. Give Us A Call at (386) 328-1414
✅ Know who you’re trusting—your pet deserves the very best.
Some pet cremation providers advertise widely online as if they are local, claiming to serve multiple states like NJ, NY, CT, PA, DE, MD, and FL. In reality, these companies do not own or operate their own crematories in your area. Instead, they subcontract your pet’s cremation to the lowest bidder—often without your knowledge. This is why they do not list a physical address and provide little transparency about where your pet is taken.
At Cherished Pets by Watts, we believe you deserve honesty, dignity, and trust when making end-of-life arrangements for your beloved pet.
✅ We DO NOT subcontract cremations and DO NOT work with third-party companies—every pet in our care is cremated at our own facility.
✅ We ONLY serve local pet parents in Flagler, Volusia, Marion, Putnam, Clay, Bradford, Duval and St. Johns Counties.
✅ We have a physical location at 720 US-17, San Mateo, FL 32187, where you are welcome to visit and inspect our facility at any time.
✅ We are available 24/7 to assist you with compassionate care.
A Critical Difference: Licensing & Regulation
Pet cremation providers are not regulated by any state agency. Because we are also a licensed funeral home, we are inspected and regulated by the Florida Department of Financial Services – Board of Funeral, Cemetery, and Consumer Services. Our license number is F191952, which can be verified by contacting the Florida Department of Financial Services at (850) 413-3039 or toll-free at (800) 323-2627.
We welcome and encourage inquiries to verify our credentials.
🔹 FACT: If a pet cremation provider claims to be "licensed" but is not a funeral home, they are misleading you--no agency oversees pet cremations unless the provider is also a licensed funeral home.
How to Protect Yourself from Online Cremation Scams
🔴 Ask for a physical address. If they won’t give you one, that’s a red flag.
🔴 Ask who is performing the cremation. If they avoid answering or subcontract services, you may not know where your pet is actually taken.
🔴 Verify licensing claims. If they say they are “licensed,” ask by whom—if they aren’t a licensed funeral home, they are not regulated.
🔴 Be cautious of “too good to be true” pricing. The cheapest option may mean your pet’s cremation is outsourced to an unknown provider.
For over 30 years, Cherished Pets by Watts has provided local families with honest, compassionate, and dignified pet cremation services—not misleading online claims, not subcontracted providers, and never anything less than the care your pet deserves.
📞 Have questions? Need guidance? We’re here 24/7. Give Us A Call at (386) 328-1414
✅ Know who you’re trusting—your pet deserves the very best.